It was first started from only mineral water – using high technology far away from German, this Aceh originality product not only target their local audience but also to national level.

FIELD:

art direction, packaging

Each month, production and demand are always increasing – and now it has reached more than 40% higher since its first production in January 2016.

Strategy

When Rych Water decided to expand to create another sub-brand called Rych Coffee, Hatch knew that introducing their identity to the people should be highlighted as one of the first strategies. Before introducing the product to the market, capturing the audience’s attention should be the first to-do list.

Implementation

Hatch developed a simple logo that could communicate elegantly to reach a higher target market. The cropped ’R’ symbolize a coffee grinder silhouette. What is so special about Rych Coffee is the aroma — Hatch managed to create a seamless steam symbol in the letter ’C’.

Hatch developed a simple logo that could communicate elegantly to reach a higher target market. The cropped ’R’ symbolize a coffee grinder silhouette. What is so special about Rych Coffee is the aroma — Hatch managed to create a seamless steam symbol in the letter ’C’.